Does Remarketing Work for Law Firms?
If you’ve ever browsed a website and noticed ads from that site appearing on other sites you visit, then you’ve experienced remarketing. If you’re not currently making use of remarketing, then you may be missing out on an opportunity to promote your firm. The average person must see an ad seven times before they take […]
What are Some Mistakes Lawyers Make Using Social Media?
Almost 2.5 billion people use social media – are you taking advantage of this powerful marketing tool? Today, social media is how people connect, and you can certainly use it to your law firm’s advantage. With numerous platforms to take advantage of, you can reach a much broader audience than you might with other forms […]
How to Network at a Marketing Conference
Marketing conferences offer endless opportunities to meet business professionals, talk to influencers, and gain firsthand industry knowledge. Taking advantage of all your conference has to offer is essential to creating lasting relationships and increasing your business’s success. Be sure to know all the tips and tricks to networking at a marketing conference, and boost your […]
Why You Should Add Video Content to Your Firm’s Website
When it comes to marketing, content is still king, but it may not be the type of content you usually see. While most people think of content as the written portion of a site, several other forms of content are highly effective when it comes to marketing your firm. Currently, one of the most popular […]
How Do I Successfully Manage My Law Firm?
A properly managed law firm can help serve a community for decades. While it may be increasingly difficult to keep up with changes in the way businesses are run, as a manager of a law firm, there are a few fundamental principles you should stay up-to-date-on while traveling the path to success. Master Effective Marketing […]
How Can I Obtain More Personal Injury Clients for my Legal Practice?
If you’re a personal injury attorney, one of the most pressing items on your agenda is getting new clients. Unfortunately, acquiring new clients can be even more difficult than perfecting your trial and negotiation skills. Gone are the days of yellow page ads, billboards, and other traditional advertising methods. So how can you grow a […]
How Does Display Advertising Differ from PPC?
As a business owner or brand developer, you’re aware of the need to optimize your digital presence. This may push you to pursue digital marketing independently or through the services of an established firm. In either instance, you’ll be presented with many decisions including settling on a social media strategy and whether to pursue organic […]
How Can I Optimize My Law Firm’s Google My Business Listing?
If you’ve ever used Google to find a business, then you know how important it is to establish your law firm’s presence on Google Maps. Without a Google Maps listing, it’s improbable that Google users will find your firm since it won’t rank in local search results. Fortunately, claiming and optimizing your Google My Business […]
How Can Blogging Help My Law Firm?
There are many integral parts involved in any law firm’s online marketing, and the most important of all of them is blogging. Of course, a clean aesthetic and easy-to-navigate website is essential, but without a regular supply of content, you won’t attract just the right leads. While blogging can often be too time-consuming for attorneys, […]
How Can My Law Firm Attract New Clients?
Acquiring clients is becoming more difficult in the changing landscape of legal services. With the advent of do-it-yourself solutions, it’s challenging to compete as an individual practitioner or a small firm. Fortunately, there are several ways to grow your legal practice and express the advantages you can offer to potential clients. You, of course, are […]
How Hung Up Should We Be on Vanity Keywords?
Picture this. You’re coming up with a new marketing strategy. You’ve got everything taken care of, and now it’s time to bid on keywords. You and your team brainstorm for days coming up with the perfect keywords for your gym. You remember basic keyword practices such as placing the city, type of business and keeping […]
Should my Law Firm Create a Facebook Page or Profile?
These days, just about everyone seems to be on Facebook. In fact, as of 2018, there are over two billion active monthly users on the social networking platform. If you’ve been considering establishing your firm’s presence on Facebook, you’ve probably noticed you have two options: a profile or a page. Do you know which one […]