Why PPC & SEO Work Better Together
In the mid-2000s, when digital marketing was in its early stages and the masses were slowly embracing websites like Myspace, Youtube, and Facebook, there was a rush to advertise to the millions of new browsers. While many were skeptical at first whether internet marketing was a profitable venture, their fears were put to rest when […]
The Evolution of the Most Popular Legal Directories
[us_separator size="custom" height="32px"]When traditional offline directories like YP, WhitePages, and Dex started creating their directories online, it was only a matter of time before these directories started branching out for industry-specific purposes. Sure enough, prominent legal directories made their way online such as Avvo, FindLaw, Lawyers.com, Justia, Nolo, and many others. Directories have been a love/hate[…]
How Much Does it Cost to Design a Law Firm Website?
Building a law firm’s website is no simple task. When it comes to designing a site, many firms wonder if the cost is worth the investment. While that can only be determined by an individual firm, it is certainly true that a well-designed website can bring in more business. There are many factors that can […]
How Do I Respond to Legal Inquiries on Social Media?
If you’ve built social media profiles to market your practice, you’re probably wondering how to handle legal questions posted to these platforms. There’s a fine line between providing general advice and venturing into attorney-client relationship territory. In order to walk that line, you must be cautious about how you answer queries on social media. To […]
What Are Some Email Marketing Tips for Law Firms?
Email marketing can be a powerful tool for many law firms. Millions of businesses take advantage of this tool every day and have been for decades. With that in mind, law firms should be especially conscious of getting lost in the crowd. Think of the number of emails you receive on a daily basis. Do […]
How Can I Write Content for a Wider Audience?
Creating content for your law firm’s website can be somewhat complicated. While explaining complex issues in detail is essential, it’s necessary to make your content understandable for your readers. It may be tempting to use complex legal jargon, but for those lacking a law degree, such terminology is confusing and disengaging. To ensure your audience […]
How can I Market Myself as a Lawyer for Free?
It’s a generally accepted truth that to make money, one must spend money. While that holds true in many cases, marketing doesn’t always have to be expensive. For those just getting their practice off the ground, this is especially important. Not every firm or practitioner can afford to spend large sums on marketing, and the […]
3 Tips for Writing a Catchy Email Subject Line
Email marketing is a tricky art to master. Since the early years of electronic mail, entities have attempted to market their services to consumers nationwide by “sliding into their DMs,” and we continue that effort today. What makes email marketing so difficult to do correctly is that most people are used to getting spam to […]
Breaking Down 10x Content
As you journey from one digital marketing blog to the next, you continue to see the same thing: “High-quality content is the key to SEO.” Digital marketing experts proclaim that through constant production of such content, you can generate more leads and become an authority on a specific subject matter, but what happens when your […]
Is My Law Firm Making a Good First Impression?
As an attorney, first impressions are critical. No matter the interaction, a first impression speaks volumes about the value each attorney can provide. In a day where everyone is searching for the next best thing, attorneys are often perceived by clients as providing a commoditized service. Unfortunately, when clients formulate this opinion, the likelihood of […]
How Important is Web Design for My Law Firm?
In today’s web-driven communication climate, it’s important for a law firm to have a corporate website that communicates its brand messages well. There are many ways to design a website. Although graphics and premade designs are good to have, the site’s ability to capture a client’s attention and communicate a strong, clear message is the […]
My Website Was Taken Down. Now What?
When you’re a business owner, one of the most frustrating things that can happen out of the blue is a client calling or emailing you to let you know “Hey, I just tried going on your website and I couldn’t access it.” Even as a web developer, there are a few dozen reasons why this […]