Dental video marketing has been on the rise in the last few years as social media apps have become a necessary part of marketing. Having a solid online video presence for your practice is one of the best benefits of digital marketing. A lot of practices are turning to video marketing methods to increase their brand awareness, and they have had staggeringly positive results.
In order to keep a profitable dental practice, you must be able to engage your audience and brand your office properly. Video is one of the best ways to accomplish this. Marketing your practice through dental videos will not only help you raise brand awareness but will also help you generate content that brings patients to your office, saves you money in the long run, and sets you apart from competitors. You can either attempt to do this on your own or hire a skilled marketing firm that specializes in the dental industry.
Reasons to Use Marketing Videos in Your Dental Practice
The consumption of mobile video increases each year. There are no limits to what types of dental videos you can create for your dental practice, especially when you have a professional marketing team by your side. More reasons why you will want to implement video marketing into your marketing plan include:
1. Attract New Patients
Many dental specialists run their businesses in areas with numerous competitors, so it’s important that you are able to stand out from everyone else. Video marketing allows you to show off your beautiful office and friendly staff so patients feel welcome. Then, you can end your videos with patient testimonials. A reliable marketing agency can handle each step of production and the launch of your videos so that you receive outstanding results with very little effort on your part.
2. Builds a Relationship
Through videos, you can create and nurture relationships with your potential and current patients from a distance. You’ll be able to create strong connections and enhance patient loyalty. When you show yourself in a video, it’s like you are introducing yourself to your potential new patients virtually. This will help them immediately start to feel a little more comfortable with you prior to coming to your dental office.
Through video, you can talk about your practice and answer your audience’s questions so they start getting a sense of your core beliefs and philosophy. If you can get a patient to start trusting you before you even make an initial contact with them, you’re more likely to get them to set their first appointment with your practice.
3. Rank Higher in Search Results
Recently, Google has begun to accept the “on-demand video” trend by displaying videos at the top of their listings. This provides you a great opportunity to rank for competitive dental terms locally while at the same time, giving searchers something different than all the other dentists in your area. Combine this with a strong SEO plan and you can even rank with both your website and videos, offering you several listings on Google’s first page of search results.
Get Started Making Dental Marketing Videos
If you’re considering getting started with dental video marketing, remember, you won’t be perfect at first. But as you get more experience, the videos will improve as well. Or, you can simply take the hassle out of it and hire a professional marketing team to do it for you. However, to get you started, you can follow the simple steps below.
Step 1: Design a Dental Video Strategy
It’s important that you come up with a video marketing strategy before you even attempt to record your first dental video. If you don’t have a strategy, you may find that you’ll become inconsistent with posting your videos.
So, you’ll want to come up with a long-term video marketing method that includes:
- The platform you’ll be publishing your videos on (i.e. YouTube, Instagram, etc.)
- The types of dental videos you’re going to make
- The type of dental content you’ll be putting in the videos
- The times you’ll be posting each of your videos
- The length of each video
- The staff you’ll need for each video
- The purpose or goal of each video
These are just some considerations you’ll need to make.
Step 2: Decide on Video Channels
Are you thinking about using TikTok to make short-form videos for your dental video marketing, or are you more focused on building a YouTube channel with long-form content? Decide on which video channels you’ll be using the most to post your dental videos.
If you are going to be using more than one platform, you can focus on one channel as your main channel, and then you can repurpose your videos on all the other channels. There are video editing tools and resharing tools to help with this.
Step 3: Repurpose Old Videos
After you’ve stored a good collection of dental videos that you’ve already uploaded to your social media platforms, now you can then start to repurpose old videos, repost them, and let them go to work for you. For instance, if you created a series of dental videos where you provided your viewers with bite-sized tips on dental care, you can actually combine them and make them into a single longer video.
Step 4: Invest in Technology
While many top-performing dental videos have been made on mobile phones without any special equipment, this doesn’t mean that you can’t invest in technology. Whether you use a microphone to help enhance the audio quality or a ring light to provide decent lighting for your videos, investing in technology can help improve the quality of your dental videos. But, again, this isn’t necessary as iPhones and Androids take pretty decent videos by themselves.
Step 5: Get Professional Marketing Help
If you don’t have the tools and resources to create, edit, and launch dental videos, you may want to look into hiring a professional marketing agency that specializes in video marketing. This will ensure you reap the rewards of video marketing without taking precious time away from running your dental practice and taking care of your patients.
Let Market My Market Handle Your Video Marketing
Dental video marketing takes time. You have to come up with a content plan, create the videos, optimize them with the proper SEO for video platforms, and get them out on social media platforms. All of these things combined help build your dental brand and reputation. However, there’s a lot that goes on behind the scenes.
You may want to look into a professional digital marketing partner like Market My Market which specializes in all things marketing, including video marketing. We have the knowledge and experience to get you out there in front of potential new patients. We can also help streamline and automate the process, allowing you to do what you do best — provide outstanding care to new and existing dental patients. Call us today at (866) 270-2250 or fill out our online form for more information on our video marketing and other marketing services.